Google SGE: A New Way to Search in India

Google SGE: A New Way to Search in India

Google has announced that it is bringing its generative AI capabilities to Search in India. The new feature, called the Search Generative Experience (SGE), will use AI to generate summaries of search results, as well as images and videos, to help users better understand the information they are looking for.

SGE is currently available in English and Hindi, and can be accessed by users in India who have opted into the Search Labs feature. To do this, users can open the Google Search app and tap on the three dots in the top right corner. Then, select “Settings” and scroll down to “Search Labs.” Toggle on the “Search Generative Experience” setting.

Once SGE is enabled, users will see a new summary box at the top of their search results. This box will contain a brief overview of the topic, as well as links to relevant web pages. The summary will be generated by AI, and will be tailored to the individual user’s interests and needs.

In addition to the summary box, SGE can generate images and videos related to the search query. This can be helpful for users who are looking for visual information. To see the images and videos, users can click on the “See more” button in the summary box.

Google says that SGE is still under development, but it is confident that it will be a valuable tool for users in India. The company believes that SGE can help users better understand complex topics, find the information they need more quickly, and discover new perspectives.

Here are some of the benefits of using SGE in India:

  • It can help users better understand complex topics. The AI-generated summaries can provide a concise and easy-to-understand overview of a topic, even if it is technical or difficult.
  • It can help users find the information they need more quickly. The summaries and links to relevant web pages can help users narrow down their search results and find the information they need faster.
  • It can help users discover new perspectives. The AI-generated summaries can present different viewpoints on a topic, which can help users to learn more about it.

Overall, SGE is a powerful new tool that can help users in India to better understand the world around them. If you are interested in trying it out, you can enable it in the Search Labs settings of the Google Search app.

I hope this post is helpful. Let me know if you have any other questions.

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